Forbes: Coronavirus Champions: A Running List of Brands Getting It Right

March 15, 2020

During the last great recession at a keynote I gave, I remember Jack Welch, the late CEO of GE, saying “Leaders emerge during trying times.” While there are plenty of trackers for canceled events and closures, there’s one list missing: A list of brands who are emerging as leaders in these chaotic times.

This is not a time for cowardice or fear-based thinking. This is a time for gratitude and playing the long game. Here is a running list of brands who are getting it right. Please bookmark and come back regularly as this list will continue to grow. Look at this list for inspiration, discovering services to help you right now, as well as an example of innovative thinking in trying times.

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Source: Shama Hyder for Forbes